Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies. The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organizations for promoting the use of sanitary napkins, especially among the underprivileged and rural women.